Foreign entity directly: yes (overseas entities only) · Checked 3 November 2026 · Sources: JD Worldwide Open Platform Merchant Recruitment Management Rules (revised 21 August 2026, effective 28 August 2026) and Charging Standard for Various Categories (revised 24 September 2026, effective 1 October 2026)
JD Worldwide (jd.hk) is JD.com’s cross-border import channel, still widely searched under its former name JD International (京东国际). Its rules say it does not accept companies registered in mainland China; only overseas, Hong Kong, Macau and Taiwan companies can open stores.
Basic requirements
| Applicant | A company registered overseas or in Hong Kong, Macau or Taiwan |
| Domestic agent | An entity in mainland China bearing joint and several liability (境内代理人) |
| Bank account | A corporate account overseas or in Hong Kong, Macau or Taiwan, settled in US dollars |
| Trademark | A registration certificate or acceptance notice from an overseas trademark office or international IP office; purely graphic marks are not accepted |
| Goods | Originating or sold overseas or in Hong Kong, Macau or Taiwan, 100% genuine, shipped by direct mail or from bonded zones only |
| Operations | Chinese product pages and metric units, Chinese customer service on Dongdong (咚咚), shipment within 72 hours, JD Worldwide logistics agreement, and a return point and contact in mainland China |
| Agents | JD Worldwide states it has not authorised any agency to provide onboarding services |
Store types
| Type | Conditions |
|---|---|
| Flagship store (旗舰店) | Own brand (R or TM) or an exclusive, irrevocable authorisation from the trademark owner. Several brands allowed if under the same actual controller. Brands may open flagships in different categories, with numbers reviewed by JD. |
| Exclusive store (专卖店) | Own brand or the owner’s authorisation; multiple brands only under the same actual controller. Beyond five stores per entity, each additional one needs a US$750 risk deposit. |
| Specialty store (专营店) | Several own or third-party brands. Beyond five stores per entity, each additional one needs a US$750 risk deposit. |
Fees for the main consumer categories
There are three charges: a deposit in US dollars that steps up with sales (GMV); an operation support service fee charged per order by category; and a 0.9% transaction service fee across all categories, refunded on cancellations and after-sales refunds.
| Category | Deposit, US$ (GMV below RMB50k / 50k–100k / 100k–300k / 300k and above) | Brand flagship deposit, US$ | Operation support fee |
|---|---|---|---|
| Beauty and skincare (美妆护肤) | 10,000 / 10,000 / 15,000 / 15,000 | 5,000 | 5.00% |
| Personal care (个人护理, other subcategories) | 5,000 / 10,000 / 10,000 / 15,000 | 5,000 | 5.00% (6.00% for some hair and body subcategories) |
| Nutrition and supplements (营养保健, other) | 5,000 at every tier | 5,000 | 5.00% |
| Food and drink (食品饮料) | 5,000; 10,000 from GMV RMB50k; 15,000 from RMB200k | 5,000 | 2.00% |
| Mother and baby (母婴, other) | 5,000 at every tier | 5,000 | 2.00% |
| Apparel (服饰内衣, other) | 15,000 at every tier | 5,000 | 6.00% |
- One deposit per store. With several categories, the highest category deposit applies; a shortfall must be topped up within five days.
- Bank charges are shared (SHA): the payer covers the remitting bank’s fee, the payee covers intermediary and receiving bank fees. The settlement cycle follows the contract.
- JD says the table is for reference and the signed agreement prevails. Questions: org.sjxxzx1@jd.com or the Jingmai (京麦) seller back office.
When applications are refused
- Brand names that match or resemble existing brands, channels or categories on the platform, contain trade or generic terms, contain names of well-known people or places, or resemble famous brands
- Several stores of one entity selling the same brands or goods in the same category
- Stores removed for serious violations, falsified qualifications or counterfeit risk, and stores linked to them, may be barred permanently
Cross-border imports are also subject to national policy such as consumers’ personal import limits. For other platforms, see the China platform setup guide.
Official sources: Merchant Recruitment Management Rules · Charging Standard for Various Categories. The signed agreement takes precedence.