Tmall’s Singles Day entered its final “peak price” (巅峰价) phase at 8 pm on 9 November, with prices across the site from 68% of list (“6.8折起”). In the first hour, sales on the platform rose 400% on the preceding period and more than 30,000 brands doubled their sales year on year, according to Tmall figures reported by Yicai (第一财经) on 10 November.
Beauty: SkinCeuticals cream nears RMB 700 million, sell-outs return on 11 November
SkinCeuticals’ (修丽可) A.G.E. cream has sold close to RMB 700 million across more than 350,000 orders and remains the top-selling beauty item, the report said. During the final restock, beauty and consumption coupons bring the price of two full-size jars to about RMB 1,350.
Three beauty products that had sold out were scheduled to return in Li Jiaqi’s (李佳琦) livestream on 11 November: a Proya (珀莱雅) brightening set, La Roche-Posay’s (理肤泉) B5 mask pro+ and a FAN BEAUTY DIARY mini-mask set. The Proya set sold out one second after going on sale. The FAN BEAUTY DIARY set has sold more than 5.8 million individual masks. Chinese dermo-cosmetics brand Winona’s (薇诺娜) moisturising cream sold RMB 16 million on the first night of the final phase.
Source figures in RMB 10,000 units (2,000万, 1,600万, 1,400万, 1,300万); adidas reported as “over” RMB 20 million · Source: Tmall, reported by Yicai
View as table
| Product | Sales |
|---|---|
| adidas duck-down puffer jacket | over RMB 20 million |
| Winona moisturising cream | RMB 16 million |
| Tineco new wet-dry floor washer | RMB 14 million |
| Haier new clothes dryer | RMB 13 million |
A cold snap pushed heaters and down jackets
The final phase opened as temperatures fell by more than 10°C in many parts of China, dropping below freezing in parts of the north. Heater sales rose 400% in the first four hours, and more than 300,000 down jackets sold overnight. Bosideng sold 10,000 units of a new 2026 workwear-style down jacket, and children’s wear brand 保姆鹅 sold 12,000 children’s down jackets.
Kids’ footwear up 486%, pet buyers take 1.5 million cans of cat food
Children’s footwear sales rose 486% year on year and children’s clothing 432%. In one night the pet category sold 1.5 million cans of cat food, 300,000 doses of cat and dog dewormer, 235,000 pet beds and 170,000 items of dog clothing.
Source: Tmall, reported by Yicai
View as table
| Item | Units sold |
|---|---|
| Cat food (cans) | 1,500,000 |
| Cat and dog dewormer | 300,000 |
| Pet beds | 235,000 |
| Dog clothing | 170,000 |
How the opening night compared
The same report recapped the start of Tmall’s main sales window at 8 pm on 20 October. In the first four hours, 124 brands passed RMB 100 million in sales and 27,681 brands exceeded their full-day sales from last year. Fourteen Taobao livestream rooms passed RMB 100 million.
| Opening-night record (from 8 pm, 20 Oct) | Figure |
|---|---|
| Brands above RMB 100 million in sales | 124 |
| Brands exceeding last year’s full-day sales | 27,681 |
| Taobao livestream rooms above RMB 100 million | 14 |
| Apple brand sales, year on year | +400% |
| Uniqlo: time to RMB 100 million | 24 minutes |
| adidas: sales in first hour | over RMB 200 million |
| Proya and Kérastase (卡诗): first four hours | double-digit growth |
Source: Yicai (第一财经), 「天猫双11最后阶段启动“巅峰价”，首小时增长400%，多品牌返场补货」, 10 November 2026, republished on Sohu. Figures are platform data released by Tmall.
Coming up · Full-period Singles Day results from Tmall, JD.com and Douyin, with each platform’s counting window, once they are published.
