On October 9, 2026, China’s Ministry of Culture and Tourism reported 826 million domestic trips and RMB738.375 billion in domestic travel spending over the seven-day National Day holiday.
What the source reports
On October 9, 2026, China’s Ministry of Culture and Tourism reported 826 million domestic trips and RMB738.375 billion in domestic travel spending over the seven-day National Day holiday. Its Data Center estimated comparable daily-basis growth versus 2025 of 6.3% for trips and 4.3% for spending. The wording matters: those are not unadjusted changes in the full holiday totals.
The 2025 ministry release covered an eight-day National Day and Mid-Autumn holiday, with 888 million domestic trips and RMB809.006 billion in spending. National Day is 国庆节 (Guoqing Jie); the Mid-Autumn Festival is 中秋节 (Zhongqiu Jie). The earlier combined holiday lasted a day longer.
| Reported holiday | Full-period totals |
|---|---|
| 2025: 8 days | 888 million domestic trips; RMB809.006 billion spending. |
| 2026: 7 days | 826 million domestic trips; RMB738.375 billion spending. |
A lower full-period total and higher daily activity can coexist. Neither national total measures your brand’s customers or revenue.
Source and scope
This article summarizes the cited public source. Company disclosures, survey responses and estimates retain their original scope. It does not establish results for an individual brand or reproduce a completed product or service test. Read the source
