Seven brands, Haier, Midea, Hisense, TCL, Gree, Xiaomi and Roborock, each passed RMB1 billion in transaction value during JD.com’s 2026 Singles’ Day festival, which ran from 8 p.m. on 12 October to 11:59 p.m. on 11 November. In results posted on 12 November, JD said it sold more than 50 million AI products and generated over 300 million service orders over the month.
Brand scorecard: 2,000 appliance brands doubled, 200 overseas brands doubled
JD reported its final numbers as unit sales, order counts and brand tallies. More than 2,000 appliance and home brands doubled their transaction value year on year, and over 1,000 brands at JD Super, the supermarket division, grew by more than 100%. On JD Hardware City, the industrial procurement platform, more than 6,000 industrial brands also grew by more than 100% year on year.
Imported brands were measured on a different basis. At JINGDONG Cross-Border (京东全球购), the cross-border import channel, more than 200 overseas brands doubled their transaction value against the preceding period rather than against last year. In fashion, the number of new merchants passing RMB10 million in sales rose 125% year on year, and 512 emerging fashion brands reached the top 10 of their subcategories.
Bases differ: industrial and JD Super brands grew more than 100% year on year; appliance and home brands doubled year on year; overseas brands doubled versus the preceding period; 512 fashion brands entered subcategory top 10s. All counts except 512 are "more than" · Source: JD.com, 12 November 2026
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| Group | Brands | Basis |
|---|---|---|
| Industrial brands, JD Hardware City | 6,000+ | Transaction value up over 100% YoY |
| Appliance and home brands | 2,000+ | Transaction value doubled YoY |
| JD Super brands | 1,000+ | Transaction value up over 100% YoY |
| Emerging fashion brands | 512 | Ranked in subcategory top 10 |
| Overseas brands, JINGDONG Cross-Border | 200+ | Transaction value doubled vs preceding period |
Services: multi-visit cleaning packages up more than 550%
JD gave services a section of their own. Transaction value for multi-visit home-cleaning packages rose more than 550% year on year, automotive maintenance orders rose 167%, and moving orders grew nearly 300% as the service expanded to 12 cities. Health-checkup customers increased 300%. The Chinese-language version of the release adds that transaction value for JD’s medical aesthetics services grew 3.6-fold (增长3.6倍).
Year-on-year growth. Home-cleaning packages: more than 550%; moving orders: nearly 300% · Source: JD.com, 12 November 2026
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| Item | YoY growth |
|---|---|
| Multi-visit home-cleaning packages | More than 550% |
| Health-checkup customers | 300% |
| Moving orders | Nearly 300% |
| Automotive maintenance orders | 167% |
| JD NOW instant retail | 42% |
AI products and AI shopping tools
Transaction value for AI-enabled PCs, workstations, cameras, glasses and recording devices rose more than 100% year on year. Searches for “Token” rose more than 13 times against the preceding period, and sales of large language model token packages grew more than tenfold. Peak daily active users of the JoyAI App ran at more than five times normal levels, and JoyInside, JD’s AI system built into partner devices, passed 70 million cumulative interactions.
At 10 p.m. on 11 November, a digital avatar of Lancôme China’s e-commerce president hosted a promotional livestream, while more than 20,000 digital avatars were streaming across JD.com.
| Channel | JD-reported result |
|---|---|
| JD MALL (34), JD Appliance City Flagship Stores (200+), JD Home Appliance Stores (nearly 18,000) | Over 13.4 million visits |
| JD NOW instant retail | Transaction value up 42% YoY |
| JD Global Sales (outbound) | Ordering customers doubled |
| Joybuy, Europe (11.11 launched 9 November) | Home appliance transaction value up more than nine times YoY |
| JD Logistics robotics fleet | Orders handled up 45% YoY |
Source: JD Corporate Blog, ‘JD.com’s 2026 Singles’ Day Grand Promotion: AI, Services, and Omnichannel Retail’ (12 November 2026), and the Chinese-language release carried by the Beijing News (新京报) on the same day.
