Mon, 12 Oct 2026 · 4 new briefsKO · EN · Weekly Brief

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WeChat · Official tool

WeChat Index 微信指数

WeChat Index is an official indicator of keyword interest within the WeChat ecosystem.

Official URL not confirmedReport a change
Our take: Do not interpret WeChat Index as the number of WeChat Official Account followers or the actual search volume.
  • Official
  • Check the scope and terms of use of the current app screen.
  • Not tested by us yet
  • Official URL not confirmed

What to check before signing up

Checked 2026-10-04 · from operator sheet · not tested hands-on yet

AccessCheck that WeChat Index is available in your app and that you are signed in.Official
CostCheck the scope and terms of use of the current app screen.Official
WebsiteUnverifiedUnverified

Suggested workflow: Search 微信指数 in the app → Enter keyword → Select provision period → Record change point → Compare with related content

Data sheet

Each item includes its evidence status.

Platform
WeChat Sheet note
Type
Official Sheet note
Main use
Keyword search/mention index Sheet note
Access
Check that WeChat Index is available in your app and that you are signed in. Official
Cost
Check the scope and terms of use of the current app screen. Official
Note
Read the full profile for service details and terms of use. Sheet note
Source
Sources reviewed: public official product information and help · https://developer.cloud.tencent.com/article/1048408

Guides & articles 0

Overview

Coming soon

Getting started

Coming soon

Reading the metrics

Coming soon

Use cases

Coming soon

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01 · Overview

Platform overview

Tencent describes WeChat Index (微信指数) as a mobile index based on large-scale data. Its official guide directs users to search for 微信指数 inside the WeChat app rather than visit a standalone web analytics service.

02 · Features

Main features and applications

01

Keyword search

Check the index of keywords of interest.

02

Interest trend

Compare changes over time with the timing of campaigns and issues.

03

In-app access

Search for 微信指数 inside WeChat.

03 · Applications

Who it serves and how to use it

For teams observing keyword interest within WeChat, with index values kept separate from searches, sales and Official Account follower counts.

CMB’s practical advice

Do not interpret WeChat Index as the number of WeChat Official Account followers or the actual search volume.

Before using the results

Task to defineKeyword search/mention index
Interpretation limitDo not interpret WeChat Index as the number of WeChat Official Account followers or the actual search volume.

04 · Workflow

A practical workflow

  1. 1
    Search 微信指数 in the app
  2. 2
    Enter keyword
  3. 3
    Select provision period
  4. 4
    Record change point
  5. 5
    Compare with related content

CMB suggests this workflow. Check current menus and permissions in the service itself.

What to prepare and retain

Record the term, observation date and period shown inside WeChat. The displayed index measures interest within WeChat; it is not a search count or advertising result.

Note brand-name variants and event dates, and do not construct a trend or growth rate from one observation.

CMB practical guidance. These preparation steps are not promises of product access or campaign performance.

05 · Conditions

Access and costs

Account & accessCheck that WeChat Index is available in your app and that you are signed in.
Costs & coverageCheck the scope and terms of use of the current app screen.

06 · Guides

Guides & articles

No separate CMB guide has been published for this tool yet.

07 · Sources

Sources and references

Sources reviewed: public official product information and help · Review date 2026.10.04
Service information and CMB’s recommendations are labelled separately. CMB has not reviewed members-only data or tested campaign performance firsthand.