WeChat · Third-party tool
Newrank 新榜
Newrank provides account rankings and data services across WeChat Official Accounts, Channels and other content platforms.
01 · Overview
Platform overview
Newrank offers rankings, data products and content services across WeChat Official Accounts, short-form video and other platforms. Choose individual tools such as 新红 and 新抖 according to their roles within Newrank’s broader services.
02 · Features
Main features and applications
01
Multi-platform survey
Research account activity and content trends across social platforms.
02
Product connection
Select data services for each purpose, such as 新红·新抖.
03
Research and operation data
Refer to industry data and content operation services.
03 · Applications
Who it serves and how to use it
For teams monitoring account rankings and content performance across multiple platforms.
CMB’s practical advice
Compare rankings in the context of each platform. They do not represent equivalent customer counts or sales across channels.
Before using the results
| Task to define | WeChat Official Account and Channels rankings; cross-platform rankings |
|---|---|
| Interpretation limit | Compare rankings in the context of each platform. They do not represent equivalent customer counts or sales across channels. |
04 · Workflow
A practical workflow
- 1Define analysis platform
- 2Select relevant data products
- 3Compare accounts and contents under the same conditions
- 4Create strategy and operation plan
CMB suggests this workflow. Check current menus and permissions in the service itself.
What to prepare and retain
Choose the platform and data product first. Review Newrank rankings and reports separately from the features and permissions of products such as 新红 and 新抖.
Do not assume that account-size or response metrics use the same definitions across platforms.
CMB practical guidance. These preparation steps are not promises of product access or campaign performance.
05 · Conditions
Access and costs
| Account & access | Check account access, membership plans and business-service terms for each product. |
|---|---|
| Costs & coverage | Request a quote for enterprise services and individual data products. |
06 · Guides
Guides & articles
No separate CMB guide has been published for this tool yet.
07 · Sources
Sources and references
Sources reviewed: public official product information and help · Review date 2026.10.04
Service information and CMB’s recommendations are labelled separately. CMB has not reviewed members-only data or tested campaign performance firsthand.