Bilibili · Official tool
Bilibili Huahuo 花火
Bilibili Huahuo is Bilibili’s official platform for arranging and managing commercial creator collaborations.
01 · Overview
Platform overview
Bilibili Huahuo provides collaboration routes for brands, agencies, Bilibili creators (UP主) and MCNs. Teams use it to assess content-production skills and brand fit, then manage briefs, costs and results.
02 · Features
Main features and applications
01
Creator collaboration
Assess creator collaborations against the brand’s content needs.
02
Tasks by role
Follow the workflow for your role, such as a brand, creator or MCN.
03
Commercial collaboration management
Requirements, execution, and settlement conditions are managed through formal procedures.
03 · Applications
Who it serves and how to use it
For brands and agencies planning explanatory or review-based content on Bilibili.
CMB’s practical advice
Choose creators whose expertise and audience fit the product and the proposed content.
Before using the results
| Task to define | Creator collaboration on Bilibili |
|---|---|
| Interpretation limit | Choose creators whose expertise and audience fit the product and the proposed content. |
04 · Workflow
A practical workflow
- 1Organize product/content goals
- 2Review creator candidates
- 3Confirm request/cost
- 4Produce and review content
- 5Review results
CMB suggests this workflow. Check current menus and permissions in the service itself.
What to prepare and retain
Prepare the brief, deliverable format, review criteria and creator shortlist before requesting a collaboration. Distinguish content production and publication from additional advertising-use rights in the agreement.
Record quotes, delivery, revisions, publication dates and outcome checks against the order terms.
CMB practical guidance. These preparation steps are not promises of product access or campaign performance.
05 · Conditions
Access and costs
| Account & access | Sign in with Bilibili, a phone number or email and connect the relevant work account. Check entry requirements for your role. |
|---|---|
| Costs & coverage | Confirm creator production fees, platform fees and payment terms before commissioning content. |
06 · Guides
Guides & articles
No separate CMB guide has been published for this tool yet.
07 · Sources
Sources and references
- Official product and service information ↗ huahuo.bilibili.com
Sources reviewed: public official product information and help · Review date 2026.10.04
Service information and CMB’s recommendations are labelled separately. CMB has not reviewed members-only data or tested campaign performance firsthand.