Mon, 12 Oct 2026 · 4 new briefsKO · EN · Weekly Brief

China online retail: NBS changed the goods-and-services scope

· Data

China’s National Bureau of Statistics release says the combined online goods-and-services indicator has expanded services-platform coverage and is not comparable with the former online-retail series.

What the source reports

NBS January–August 2026 online sales: goods RMB 8.4195 trillion, services RMB 5.0571 trillion. Zero-based amount comparison, not growth rates.
CMB plot of NBS January–August 2026 source data, published September 15. Amounts converted from RMB 100 million to RMB trillion; this chart does not compare years. View full-size image

China’s National Bureau of Statistics release says the combined online goods-and-services indicator has expanded services-platform coverage and is not comparable with the former online-retail series. The renamed online-goods measure retains its scope. 网上商品和服务零售额 means online retail of goods and services; 网上商品零售额 means online retail of goods.

NBS measure, Jan–Aug 2026RMB 100 millionYear-on-year growth
Online goods and services134,7664.6%
Online goods84,1954.3%
Online services50,5715.1%
Source: NBS, September 15, 2026. Cumulative national figures; retain the methodology note.

Source: NBS January–August 2026 retail release, published September 15, 2026 and checked October 11. The source’s stated comparability warning governs this article. No cross-year acceleration claim, platform share, brand demand estimate or campaign outcome is inferred. The hero is an AI-generated editorial concept poster.

Source and scope

This article summarizes the cited public source. Company disclosures, survey responses and estimates retain their original scope. It does not establish results for an individual brand or reproduce a completed product or service test. Read the source

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